IBM Compliance Case Builder
Compliance Case Builder for IBM
Published on: 
2011
Interaction Design, User Interface Design, Creative Direction
  • Closing a complex sale
    IBM Compliance CaseBuilder tool
  • When a prospect decides to choose IBM for their compliance solution its great news, but its not time to pop the champale yet! Selling a solution this complex requires getting buy-in from a range of stakeholders in the organization. They need to understand the system and see how it can address their specific needs before they can sign off on the deal. Enter the Compliance CaseBuilder—an interactive suite of video clips that represent all the different perspectives that need to be addressed before the deal can close. We traveled the country and interviewed customers, IBM sales engineers, legal experts, security experts, analysts and more to get candid perspectives on the issue of Compliance. Then we built an easy-to-use video editing tool that empowers the prospect to create a customized video and share it with their peers. 

    Results: Over 1,000 videos created and shared to date, more than twice the original goal.